Handled — AI CRM
Handled vs ServiceTitan.
ServiceTitan is the enterprise platform for larger, multi-truck operations. Handled is the agent for the one-van shop ServiceTitan prices out — with voice control of the whole app and diagnostics that show their source.
Handled is an AI CRM for small service businesses. Against ServiceTitan, its edges are voice control of the whole app, diagnostics with confirmed/unconfirmed labels, and a client card that grows itself.
The short verdict
ServiceTitan is the deepest platform of the four: dispatch, pricebook estimating, memberships, payroll, marketing attribution and inventory, with the most ambitious AI of the group in Titan Intelligence and Atlas. It is built for scale — multi-truck operations with dispatchers and call teams, per-technician pricing by quote, and a formal implementation. Handled is built for the shop ServiceTitan is not: one van, one owner, no dispatcher. Max runs that shop by voice, diagnoses from real manuals with labels ServiceTitan does not have, and grows the client card by itself.
Side by side
| Capability | Handled | Competitor |
|---|---|---|
| Scheduling / dispatch | Yes — Max runs the schedule; voice booking on any tab. | Yes — dispatch board (drag-and-drop), scheduling and call booking; Dispatch Pro, an ML-optimised board, is a paid add-on. |
| Invoicing / payments | Yes — Max writes invoices; payments inside the app. | Yes — invoicing, mobile estimates from the pricebook (Essentials and above), on-the-spot financing, check and card capture in the field. |
| CRM / client communication | Yes — Max takes orders and talks to clients; the client card grows itself. | Yes — customer and equipment history, sales pipeline and deal tracking, call recording, marketing attribution. |
| Inventory / parts (van stock) | Yes — Max knows what is on the van, writes off parts on job close, suggests what to buy. | Yes — inventory and purchasing modules with inventory-level recommendations, built as enterprise inventory for multi-truck operations. |
| Parts search / ordering across stores | Yes — Max searches stores with retail and wholesale prices; the order is a draft for your approval. | Not found — no cross-store parts search with retail/wholesale prices or draft orders was found. |
| Diagnostics from manuals | Yes — from real service manuals, every answer marked confirmed or unconfirmed. | Partial — Field Pro AI lets technicians ask Atlas about equipment manuals, diagnostics or parts mid-job. No confirmed/unconfirmed labelling was found, and ServiceTitan itself warns Atlas “may be wrong” and that answers should be verified before acting. |
| Photo part ID | Yes — photograph a part or a nameplate; Max finds the part number. | Not found. |
| Client card | Grows itself — photographed model numbers and recorded calls are added by Max. | Manual — deep customer and equipment history, built by the team. |
| Voice control of the app | Yes — the whole app, on any tab. Speak, and the app does it. | Not found. ServiceTitan's voice AI answers customer calls; nothing found lets the owner run the app itself by voice. |
| QuickBooks sync | Yes — QuickBooks sync inside Handled. | Yes — QuickBooks Online and QuickBooks Desktop Premier/Enterprise, plus Sage Intacct; invoices export directly to QuickBooks. |
| Online booking | Yes — online booking into the schedule. | Yes — self-serve booking via the web scheduler API and Google Local Services integration. |
| Reserve with Google | Yes — included in Handled. | Not verified — no Reserve with Google listing was found on the vendor pages checked. Do not claim it either way. |
| Client portal | Yes — client portal included. | Not verified — no dedicated client portal was found on the vendor pages checked. Recorded as not verified, not as absent. |
| Mobile app | iOS (TestFlight) — see the Roadmap for status. | Yes — ServiceTitan Mobile 2.0, iOS and Android: customer history, routing, inventory, pricebook and payments. |
| AI receptionist / call answering | Sofia, AI answering of calls — see the Roadmap for status. | Yes — AI Voice Agent (Contact Center Pro) answers inbound overflow and after-hours calls and books jobs against real capacity. Price not published; billed on usage. |
Where Handled is different
- Voice control of the whole app — ServiceTitan's voice AI answers customer calls; Handled lets the owner run the app by voice.
- Diagnostics with confirmed/unconfirmed labels — Field Pro AI gives equipment and manual answers, but with no labelling, and ServiceTitan warns it "may be wrong". Handled labels every answer.
- Photo part ID — nothing comparable was found at ServiceTitan.
- Client card that grows itself — ServiceTitan's history is deep, but it is built by the team, not by photographing a model number or recording calls into the card.
- Fit — Handled is van stock for a solo operator, not enterprise inventory for multi-truck operations. ServiceTitan has inventory; Handled's is the small shop's version of it, run by the same agent that books the jobs.
Where the competitor is strong
- Depth: dispatch, pricebook estimating with regional price benchmarks, memberships, payroll and commission tracking, and marketing attribution — the most complete platform of the four.
- Titan Intelligence and Atlas — the most ambitious AI of the four, with forecasting, benchmarking, dispatch optimisation and a conversational assistant.
- Field Pro AI — the only partial analogue to Handled's diagnostics, giving equipment and manual answers in the field.
- Inventory and purchasing modules with inventory-level recommendations tied to job history.
Price
ServiceTitan publishes no prices. Its pricing page lists three packages — Starter, Essentials and The Works — priced per technician, and every package shows a "Request Pricing" button with no dollar amount. No free trial was found on the pricing page. Handled's price is also TBA, so no honest price comparison can be made yet.
Third-party estimates for ServiceTitan circulate widely (commonly ~$245–$500 per technician per month, plus a one-time implementation fee) — these are not ServiceTitan's figures, they come from compilations of user reports, and they conflict with each other. They are not used as facts here. The honest comparison is fit and simplicity: ServiceTitan is built for larger operations, with annual contracts and a formal implementation; Handled is built for the small shop.
Prices and features checked 2026-11-11. Sources: ServiceTitan pricing page (servicetitan.com/pricing) and ServiceTitan industry pages (servicetitan.com/industries/pool-service-software, servicetitan.com/industries/roofing-software), fetched 2026-11-11.
Questions
There is no honest answer yet: ServiceTitan publishes no prices, and Handled's price is TBA. Third-party price estimates for ServiceTitan exist, but they are not ServiceTitan's figures and they conflict — they are not used here.
Yes — Field Pro AI gives equipment and manual answers in the field. Handled's difference is the labelling: every answer is marked confirmed or unconfirmed, and ServiceTitan itself warns Atlas “may be wrong”.
It is built for larger, multi-truck operations with dispatchers and call teams. Handled is built for the small shop — one van, one owner, no dispatcher.
Compare Handled with the others: Workiz · Housecall Pro · Jobber · ServiceTitan · Pricing · Reserve with Google
Try Handled in the free pilot
The first ~10 companies use Handled free for ~2 weeks. Price TBA — announced when the Reserve with Google button works.